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Manchester City ups digital offensive

21 Jul 2011 | by John Reynolds

Manchester City is ramping up its digital offensive ahead of the start of the Premiership football...chance to buy Manchester City's new home shirt featuring a soundwave graphic of fans singing 'Blue Moon ...

Brand Health Check: Manchester United

28 Apr 2009 | by Ed Kemp

Manchester United's footballing success has been well documented. Off the field, its performance ...

Manchester City kicks off kid-friendly overhaul

02 May 2012 | by John Reynolds

Manchester City is launching a major initiative that will develop its junior membership scheme.... Manchester City has been proactive in undertaking initiatives to drive up its domestic and global fan base ...

Manchester United to unveil global social-media network

01 Nov 2011 | by Sarah Shearman

Manchester United is building its own branded global social network and media outlet, with the aim...to design and build a digital platform that will provide a network for Manchester United fans ...

Manchester City ramps up digital fan interaction

19 May 2011 | by Sarah Shearman

Manchester City is introducing a new digital membership scheme for season ticket holders, which...reality content and act as a loyalty card to collect points on purchases made at Manchester City matches ...

Manchester United signs three-year deal with DHL

14 Feb 2011 | by John Reynolds

Manchester United has secured a seven-figure sponsorship deal with DHL, the logistics company....on the club website, and at events hosted at Old Trafford. DHL will also work with the Manchester ...

Manchester City merges commercial and marketing units

13 Oct 2010 | by John Reynolds

Manchester City Football Club is merging its commercial and marketing operations, creating the new...Manchester City s head of media relations, Simon Heggie, while the operations director position will report ...

Synergy hires former Manchester United strategist Thode

01 Sep 2010 | by Mark Banham

Sponsorship consultancy Synergy has appointed former Manchester United and Reuters strategist...relationships at Manchester United. More recently, he was involved in two start-up companies, luxury brand ...

Manchester United unveils Aon as shirt sponsor

03 Jun 2009 | by Ed Kemp

LONDON - Manchester United has unveiled US risk management firm Aon as its shirt sponsor in a

Aon signs eight-year sponsorship deal with Manchester United

08 Apr 2013 | by Alex Brownsell

(£157m) to become the title sponsor of Manchester United's training ground and kit....effort to retain links with Manchester United and its growing fanbase across Asia, the new deal will ...

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