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MEDIA CHOICE: REAL HEALTH & BEAUTY

19 Dec 1998 | by SANDRA COLLINS, Marketing Director, Opt

, surrounded by women s magazines, I rarely read them thoroughly because I find many of them too patronising...., surrounded by women s magazines, I rarely read them thoroughly because I find many of them too ...

MEDIA CASE STUDY: HOMEBASE

19 Dec 1998 | by RAYMOND SNODDY

. Endorsement by homestyle magazines is a very important part of any DIY store s public relations. The message ...

STOP PRESS

19 Dec 1998 | by NEILL DENNY

. Haymarket Customer Magazines (HCM) is moving into the medical and business-to-business markets. The new ...

BBC pulls children’s title over diary entry

18 Dec 1998 | by ANNA GRIFFITHS

BBC Magazines was forced to withdraw the latest issue of its children s title, Live shelves last...BBC Magazines was forced to withdraw the latest issue of its children s title, Live shelves ...

Publishers battle it out as Boots plans to revive magazine

18 Dec 1998 | by JOHN TYLEE

Magazines, Premier Magazines and one other publisher. Boots is keen to publish a glossy magazine in ...

Emap pays #720m for US publishing venture

18 Dec 1998 | by ANNA GRIFFITHS

publishes 130 enthusiast magazines in the car, action sports and outdoor sectors, reaching a core target ...

Hollinger Digital hands web account to BBH Unlimited

18 Dec 1998 | by CLARE COZENS

magazines on 27 December and will run for three months, followed by further above- and below-the-line ...

MEDIA: WALLPAPER - AN EXPERT’S VIEW. Claire Beale pulls her gaze away from the woodchip to enjoy a dip into Wallpaper

18 Dec 1998 | by CLAIRE BEALE

like one big pretentious wank, but dig a little deeper and it s one of the few consumer magazines ...

LIVE ISSUE/TOBACCO ADVERTISING: Winners and losers as the tobacco ad ban looms. Andrew Grice looks at the upheaval facing agencies as new rules are unveiled

18 Dec 1998 | by ANDREW GRICE

. Young people will be targeted through teenage magazines, adult smokers in lower income groups will be ...

MEDIA: IPC shortlists five

17 Dec 1998 | by LUCY BARRETT

IPC Magazines has shortlisted five agencies to pitch for its pounds 5m centralised media account...IPC Magazines has shortlisted five agencies to pitch for its pounds 5m centralised media account ...

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