Specsavers campaign exceeds expectations
15 Sep 2009 | by Kevin Ayadassen
across magazines and digital that delivered 30% more than the original target. Magazines were chosen as ...
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PLANNING CASEBOOK: Galaxy plans an irresistible campaign
24 Nov 2009 | by Oliver Seares
women's magazines to reach the target audience when they were in the right frame of mind: enjoying ...
COI's stroke campaign works FAST
21 Jul 2009 | by Pete Kemp
magazines, while radio activity ran at drive-time in the morning and evening on national stations. This was ...
T-Mobile pay-as-you-go campaign is a hit
14 Jul 2009 | by Stephen Ward
credibility needed. Magazines were at the core of the campaign, as they not only broadcast our top-up message ...
Royal Mail Smilers delivered the goods
23 Jun 2009 | by Staff
, "juggling" mums at home. The target audience loves its magazines, which presented a safe option plan ...
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