Superbrands case studies - Chelsea FC
14 Mar 2007
, traditional media (match-day programmes, monthly magazines, TV), new media (website, mobile, online TV) and ...
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How not to overstep the mobile mark
29 May 2008
magazines now actively encourage real-time feedback via text and, as a result, we have never have been more ...
It's not just the size, design matters too
18 Dec 2006 | by by Neville Brody
of magazines in the UK market in particular also sets a standard of how readers expect a newspaper to ...
How do I get into marketing?
31 Oct 2005 | by by Jon Mitchell
direct marketing magazines. Once you have decided on the area of marketing you want to work in you ...
When celebrity brand partners go bad
11 Feb 2005
, stationery, weddings and, of course, the inevitable book, magazines and television show. That all ...
Superbrands case studies: Kenwood
10 Jan 2005
advertising in the few specialist magazines that exist as well as the more mainstream motoring press. In ...
Superbrands case studies: BT
10 Nov 2003
magazines Adwatch survey. But it isn't just BT's advertising which forms public perceptions of the ...
Superbrands case studies: Anadin
29 Aug 2003
retailer magazines offering the chance to win a VIP trip to the championships. Public relations is ...
The Brand Council case studies: Lambretta
10 Jun 2003
Four Two magazines. In addition, pitchside boards are being used at televised premiership matches, FA ...
The Brand Council case studies: Kangol
02 Jun 2003
limited to a select group of style magazines. Instead, it prefers to create awareness through association ...
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