Specsavers campaign exceeds expectations
15 Sep 2009 | by Kevin Ayadassen
across magazines and digital that delivered 30% more than the original target. Magazines were chosen as ...
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women's magazines to reach the target audience when they were in the right frame of mind: enjoying ...
across magazines and digital that delivered 30% more than the original target. Magazines were chosen as ...
magazines, while radio activity ran at drive-time in the morning and evening on national stations. This was ...
, "juggling" mums at home. The target audience loves its magazines, which presented a safe option plan ...
through the clutter of home-interest and design magazines, we created a bound-in insert featuring the ...
on mums, with advertising and content on parenting websites and in women's magazines. The Fab Tour ...
budget into press. We opted for coverage and impact over frequency, using magazines to explore more ...