Lil-Lets takes light-hearted tone in push for young audience
13 Sep 2012 | by Loulla-Mae Eleftheriou-Smith
weekly magazines, supported by digital executions that link to an interactive Body iQ quiz that aims to ...
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Wonderbra model covers up in change of tactics
01 Oct 2012 | by Loulla-Mae Eleftheriou-Smith
weekly and monthly magazines, supported by digital activity, during October and November, alongside point ...
Shop Direct in push to link print to digital marketing
03 Apr 2012 | by Matthew Chapman
reality into magazines to drive cross-platform engagement....heritage in catalogue-based retailing by modernising magazines with technology provided by Aurasma. It ...
Industry view: How will the 'new iPad' change marketing?
08 Mar 2012 | by Matthew Chapman
Screen Digest, believes magazines and newspapers look set to be one of the biggest beneficiaries, because ...
Love Home Swap to ramp up marketing and partner with Mumsnet
23 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
travel, style and property magazines and will run for three months. The activity uses the strapline ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
As brands continue to pour forth websites, magazines, ad-funded TV programmes and co-creation ...
Masterclass: Branded content
23 Dec 2011 | by Trevor Clawson
, magazines, TV and radio shows, and brands plugged themselves with advertising and PR. It was a complementary ...
Sir Stuart Rose: I'm going mobile
23 Dec 2011 | by Andrew McCormick
testing and learning. We'll be doing outdoor, TV, newspapers, magazines, Facebook, Twitter. Some of ...
Andrew Walmsley on Digital: Still playing discount chicken
09 Nov 2011 | by Andrew Walmsley
magazines and double the level for TV. They have figured out how to filter and which sources they can rely ...
Elle magazine creates app and campaign for Nokia 700
14 Oct 2011 | by Sophie Maden
, acting COO of Hearst Magazines UK, said: "As the world's biggest-selling fashion magazine, Elle has a ...
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