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Think BR: Building reputational capital

, such as TV, magazines and newspapers, is on the decline, though still significant enough for companies ...

Driving to the digital future

budget allowed) by asking friends and family, as well as buying some car magazines and looking at ...

Think BR: Getting the real measure of return on investment

The PPA's Magonomics study is more than just an outright claim for magazines' effectiveness, writes...there were still well over 1.2bn copies of magazines sold or distributed in the UK. And that s only the ...

Trading Places: this week's people moves

joined Hearst Magazines UK as the advertising director for its international sales offering, Hearst ...

Think BR: Of mascara and make-believe

not quite look like that in real life (as some celeb magazines and the Daily Mail s latest Photoshop ...

Think BR: Sense and serendipity - the delicate art of chancing upon wonderful web content

of discovery is key to the pleasure of magazine reading." Magazines on iPads combine some of the ...

Think BR: Why you might not know your customers as well as you think

fashion magazines. Despite the opportunity provided by all of this data, the reinforcement of ...

The mobile market matures - a European snapshot

markets. US Adults already spent more media time on mobile than on newspapers and magazines combined at ...

Trading places: this week's people moves

director. ( Media Week) Hearst Magazines has appointed Amanda Turnbull as group publishing director ...

Think BR: Our national press doesn't need saving

top-notch journalism. How do we quantify quality? Would magazines or even blogs deserve a cut of this ...

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