PLANNING CASEBOOK: Galaxy plans an irresistible campaign
24 Nov 2009 | by Oliver Seares
women's magazines to reach the target audience when they were in the right frame of mind: enjoying ...
about the weeks of action in match-day magazines. A grassroots Dream Manager competition was set up ...
women's magazines to reach the target audience when they were in the right frame of mind: enjoying ...
issued 25 announcements and news items over ten weeks. Sponsorships were negotiated with key magazines. A ...
across magazines and digital that delivered 30% more than the original target. Magazines were chosen as ...
magazines, while radio activity ran at drive-time in the morning and evening on national stations. This was ...
credibility needed. Magazines were at the core of the campaign, as they not only broadcast our top-up message ...
, "juggling" mums at home. The target audience loves its magazines, which presented a safe option plan ...
national and regional newspapers, regional radio, trade and consumer magazines, and online publications ...
motorcycle magazines, national, regional and local media. As an added extra interviews with new, young chief ...
enjoying the Sunday newspaper. E-publishing and online issues of documents such as magazines and ...