to remove filtersRaymond Snoddy on media: Wordy BBC must be more open about its titles
15 Dec 2004
the obviously unfair advantage enjoyed by BBC magazines - endless free advertising on national TV ...
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Ad gloom hangs over launches
22 Dec 2004
It is boom time for consumer magazines - or so the volume of mega-launches executed in 2004 would ...
Media: Perspective - Is the Newspaper Marketing Agency finally growing up?
03 Dec 2004 | by Ian Darby, ian.darby@haynet.com
's prediction from Initiative that the cost of buying space in newspapers and magazines will rise by 9.2 per ...
Media Analysis: Healthy diets gain press exposure
03 Dec 2004
for magazines purely about healthy eating is hardly buzzing. Healthy Living, originally a Tesco ...
Raymond Snoddy on media: Why buy airtime when you can buy the station?
01 Dec 2004
TV, which is being tested in 100 stores alongside customer magazines. - Research by the ...
NSPCC title joins parenting field
26 Nov 2004
When BBC Magazines announced this month that its 13-month-old publication BBC Parenting had ...
Media Analysis: Finance titles aim to capture FDs
19 Nov 2004
magazines read by FDs do not compete directly with each other for stories and angles - instead, he says ...
Media Analysis: Will a weekly glossy work?
13 Oct 2004
the mould of women's magazines by launching a weekly fashion glossy (Marketing, 6 October). It is ...
Media Analysis: TV soaps and the media machine
08 Oct 2004
. Much of each soap's PR involves, for example, telling TV-listings magazines about storylines six weeks ...
Media Analysis: Political weeklies' healthy rivalry
01 Oct 2004
As the party conference season gathers pace, Sarah Robertson asks what opportunities the magazines...anniversary. Their supplements are better suited for PROs to target than the main magazines, according to both ...
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