11 Dec 2003
| by MediaWeek
ANALYSIS Magazines...- but the whole A to Z of consumer magazines. Although there is a strong element of research aimed at ...
04 Dec 2003
| by Staff,
strategy review that sees the supermarket’s existing four magazines axed and replaced by a single title....supermarket had previously attempted to segment its customer base with four magazines appealing to different ...
03 Dec 2003
| by Staff,
LONDON – People in Europe now spend more time on the internet than reading magazines, according to..., showed that the web now represents 10% of Europeans’ media consumption, placing it ahead of magazines on ...
02 Dec 2003
information. APA today has 29 UK members (covering more than two-thirds of customer magazines published in the ...
27 Nov 2003
| by Jennifer Hiscock
's winners also demonstrated that they contributed to sales of products in the magazines or to uptake of ...
20 Nov 2003
| by MediaWeek
FEATURE - magazines..., however, titles will surface that evolve and grow entire sectors. Of any medium, magazines have a unique ...
20 Nov 2003
| by MediaWeek
Bidding hots up for Centaur magazines...magazines, is another likely contender. Incisive Media has already massively increased in size this year ...
14 Nov 2003
A wealth of recent statistics has shown that customer magazines have become an important part of...driven by the increasing trend by brands to invest in direct media and the fact that magazines are proven ...
14 Nov 2003
PERFECT HOME: Brooklands Magazines, new owner of Perfect Home, is to relaunch the interiors title
13 Nov 2003
BBC Magazines is launching a quarterly Songs of Praise magazine on November 19. The first issue