to remove filtersTHE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: STRATEGIC USE OF DM - INTEGRATION
18 Dec 1997
and leaflets in clubs, record shops and at festivals, together with trusted teen magazines, radio ...
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MEDIA: BBC shuts Clothes Show monthly
18 Dec 1997 | by DRAYTON BIRD
BBC Magazines has pulled the plug on Clothes Show magazine after the title failed to generate...BBC Magazines has pulled the plug on Clothes Show magazine after the title failed to generate ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: THE JUDGES
18 Dec 1997 | by FABIENNE TYLER, Chair, DMA Royal Mail A
Chris Arnold - Draft Direct Worldwide Julia Porter - IPC Magazines Paul Rouse - IMS Group ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - MAIL ORDER
18 Dec 1997
addition to inserts, were used in women s weekly and monthly magazines, as well as Sunday supplements and ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - BUSINESS-TO-BUSINESS PRESS
18 Dec 1997
to target them further with a full-page ad in one of their most widely read specialist magazines ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - CONSUMER INSERTS
18 Dec 1997
head. Inserts were developed to appeal to the readership of different magazines - classic tailoring ...
PROFILE: Virgin force - John Pearson chief executive Virgin radio
18 Dec 1997 | by AMANDA LUTCHFORD
. After a brief stint at IPC Magazines, he went to LBC, then joined Virgin Radio in 1992 as sales ...
ADVERTISING & PROMOTION: Americans have written the book on direct mailing
18 Dec 1997 | by DRAYTON BIRD
average length of a letter to sell a consumer magazine was 3.3 pages; for business magazines, 2.1 pages ...
MEDIA: IPC lifts prices for cash boost
11 Dec 1997 | by ANNE-MARIE CRAWFORD
IPC Magazines is raising the price of seven of its key titles in a bid to boost its revenues in...IPC Magazines is raising the price of seven of its key titles in a bid to boost its revenues in ...
STOP PRESS
11 Dec 1997 | by ANNE-MARIE CRAWFORD
Unilever is to launch a second wave of customer magazines, which promote 16 brands from its four...Unilever is to launch a second wave of customer magazines, which promote 16 brands from its four ...
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