Search results for "Magazines"

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Channel 5’s teletext facility calls in two for 1998 campaign

12 Dec 1997 | by Our Parliamentary correspondent

programmes such as exclusive football coverage and first-run movies. Selected magazines will carry ...

MEDIA: FOR THE RECORD

12 Dec 1997 | by ALASDAIR REID

closer sales integration. IPC has increased the price of a number of magazines in its Weeklies ...

PRIVATE VIEW

12 Dec 1997 | by LARRY BARKER

magazines ITV Project: Sport Client: Sam Carter, head of marketing Brief: Communicate that ...

Pentax press campaign

11 Dec 1997 | by AMANDA RICHARDS

glossy lifestyle magazines, such as Stuff, and will run for two months. Media for the campaign was ...

MARKETING MIX: HOBBY HORSE - Content matters more than media facts and figures

11 Dec 1997 | by STEPHEN CARTER

of specialist-interest magazines and the surge in popularity of the Internet, it s interesting to ...

SPONSORSHIP: Different shades of pink - Marketers are still finding their feet with the pink pound, and many are failing to fully recognise the differentiation that exists within the gay market. Louella Miles reports

11 Dec 1997 | by LOUELLA MILES

problem, because even at their highest the figures for gay magazines may never match those of more ...

OPINION: Make Christmas marketing into an all year-round event - Stephen Carter believes retailers and magazine publishers should learn to treat the festive season as a foolproof marketing tool that has relevance for the whole year

05 Dec 1997 | by STEPHEN CARTER, chief executive of J. W

same is true of magazines as people looking for tips/what to do/what to watch over Christmas swells ...

The Quiet Man of Zenith: Zenith’s Derrick Southon would rather shun the limelight, yet in his 38-year career he has shaped the UK media arena. Dominic Mills discovers the unassuming man behind the illustrious reputation

05 Dec 1997 | by ROBERT CAMPBELL, a creative partner at

station. Meticulously neat, it is entirely bare apart from a collection of trade magazines on his desk ...

NEWSMAKER/MT RAINEY: Team player’s vision steers Rainey Kelly to victory - The GM Astra win reveals MT Rainey’s strategy to be effective, Emma Hall says

05 Dec 1997 | by EMMA HALL

published by Nato. Through magazines, she moved into advertising in the late 70s, progressed up the ranks ...

Muller moves in on snack sector

04 Dec 1997 | by AMANDA LUTCHFORD

by money off vouchers in women s magazines, and in-store promotions. The company also ...

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