The seven sins of content marketing
22 Feb 2012 | by David Benady
As brands continue to pour forth websites, magazines, ad-funded TV programmes and co-creation ...
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Industry view: How will the 'new iPad' change marketing?
08 Mar 2012 | by Matthew Chapman
Screen Digest, believes magazines and newspapers look set to be one of the biggest beneficiaries, because ...
Asos extends focus to men in global ad drive
14 Sep 2011 | by Nicola Clark
lot of guys aren't scouring magazines to draw their inspiration, they are looking to culture, bands ...
How long can the UK dominate the European digital landscape?
11 Oct 2010 | by Catherine Borrel
advertising in the UK (using WARC valuation for main media only TV, newspapers, magazines, cinema, radio and ...
Tissot debuts augmented reality campaign for latest range
30 Apr 2010 | by David Barros
Tissot are inserting ads complete with AR codes into the June issues of T3 and GQ magazines ...
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