Search results for "Magazines"

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Global adspend increases despite weakness in Europe

18 Apr 2013 | by Louise Ridley

cent of adspend in 2012, growing 4.3 per cent from 2011. Magazines and newspapers were the only sectors ...

Magazine ABCs: The top 100 at a glance, for last six months of 2012

14 Feb 2013 | by Arif Durrani

magazines in the last six months of 2012..... Out of the top 10 magazines, five are actively purchased (or are included in a wider membership ...

Why magazines' circulations are no longer as easy as ABC

14 Feb 2013

Ahead of a raft of six month data for magazines being released today, Nicholas Coleridge, president...becoming a normal and accepted way to read magazines. At British GQ, for example, 12 percent of all ...

Coleridge brings ABC's credibility into question

14 Feb 2013 | by Arif Durrani

's leading magazines is causing fractures within the industry. Arif Durrani reports

Think BR: Getting the real measure of return on investment

19 Nov 2012 | by Marius Cloete

The PPA's Magonomics study is more than just an outright claim for magazines' effectiveness, writes...there were still well over 1.2bn copies of magazines sold or distributed in the UK. And that s only the ...

Mindshare and PPA study tackles magazine econometrics

16 Nov 2012 | by Nick Batten

Magazines show a higher average ROI than any other media channels according to research carried out...analysed, magazines showed a higher average ROI than any other media channel involved, including television ...

The mobile market matures - a European snapshot

02 Nov 2012 | by iProspect

markets. US Adults already spent more media time on mobile than on newspapers and magazines combined at ...

Magazine newsletters key growth area in reading habits, claims research

22 Oct 2012 | by Nick Batten

just under 4,000 women aged between 16 and 40, all of whom are regular readers or users of magazines ...

Newspapers and TV drag down Zenith's UK adspend forecast

01 Oct 2012 | by Daniel Farey-Jones

consumer magazines, while at the same time cutting its forecast for the sector from 820m to 810m. This is ...

Who are Britain's healthy eaters?

01 Oct 2012 | by Alice Dunn

competitions in newspapers and magazines and are 50% more likely to respond to direct mail - hinting at ...

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