Twitter launches TV ad targeting system
24 May 2013 | by Gordon MacMillan
Twitter is targeting TV advertisers with a new system that will identify people who are tweeting about a brand's ads.
Twitter is targeting TV advertisers with a new system that will identify people who are tweeting about a brand's ads.
Twitter is targeting TV advertisers with a new system that will identify people who are tweeting about a brand's ads.
Electronic Arts' popular Battlefield game has been named the top social brand in 2013 by Social Brands 100. Director of communities, Simon Stokes, reveals how the brand got to the top.
The Social Brands report, in association with Social Bakers, has benchmarked performance across Facebook, YouTube and Twitter.
engagement, writes Gordon MacMillan.
Research from the Pew Research Center points to how Twitter isn't perceived by some teens as a social network in the same way as Facebook or LinkedIn.
Labour Party leader Ed Miliband has criticised Google for going to extraordinary lengths to avoid paying tax.
Yahoo has followed up its $1.1bn acquisition of Tumblr by unveiling a complete overhaul of Flickr, its photo sharing service.
Yahoo has followed up its $1.1bn acquisition of Tumblr by unveiling a complete overhaul of Flickr, its photo sharing service.
Yahoo has agreed a deal to buy social blogging platform Tumblr for more than $1bn (£720m).