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CLOSE-UP: LIVE ISSUE/UPDATING ICONS - Revamping an icon can make more sense than a fresh start. How suddenly should you makeover the face of your brand?

case no matter how much time has elapsed? Silentnight beds' "hippo and duck" were brought back by MWO ...

STOP PRESS: News in brief

work for television sponsorship projects, called MWO Idents. ...

STOP PRESS: News in brief

work for television sponsorship projects, called MWO Idents. ...

Mortimer Whittaker uses softer tone for new Direct Line ads

and cooker under its "new for old" cover. For the sponsorship work, MWO has created DIY Dave, whose ...

NEW MEDIA: AOL invests in flat-rate promotion drive

of August in a TV campaign from early May bought by BBJ Media. MWO managing partner Tim ...

MARKETING MIX: Pen portrait

this chap begins he finishes. John O'Sullivan, creative director at MWO, says: Talkative? Yes ...

MWO launches TV executions for Direct Line insurance

Direct Line is taking its cue from the film Sliding Doors in a new TV campaign to underline its transformation from brash newcomer to established player in the insurance market.

MWO brings Silentnight's icons back to TV after a decade

Two of the UK s best remembered advertising icons, the slumbering hippo and duck who promoted Silentnight beds, are returning to TV after more than a decade.

Direct Line moves life work to MWO

advertising. MWO won the business without a pitch from incumbent Faulds, which remains a roster agency for ...

 

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