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Ford Fiesta's image update piques interest, but fails to tell viewers why to buy

13 (-) Dreams MWO, re:production/ Starcom 27 14= (-) Tena ...

Wickes: DIY chain's campaign helps make it the choice of men wishing to feign competence.

( ) Wickes MWO/ Carat 39 7 ...

Limp Gocompare.com ad fails to capitalise on singer's ubiquitous presence

Partners/ Mindshare 48 7= ( ) Swiftcover.com MWO/ Arena, Spark 44 7 ...

Adwatch (Dec 7) - Top 20 recall: John Lewis

The department-store chain has proved that 'sweet' really works with emotive ad.

Adwatch (2 March) - Top 20 recall: Is the latest Bisto ad a promising one?

The gravy brand has always made emotive ads, and 'The promise' is another winner.

 

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