Wickes: DIY chain's campaign helps make it the choice of men wishing to feign competence.
16 Oct 2012 | by Charles Vallance, chairman, VCCP
( ) Wickes MWO/ Carat 39 7 ...
13 (-) Dreams MWO, re:production/ Starcom 27 14= (-) Tena ...
( ) Wickes MWO/ Carat 39 7 ...
Partners/ Mindshare 48 7= ( ) Swiftcover.com MWO/ Arena, Spark 44 7 ...
The department-store chain has proved that 'sweet' really works with emotive ad.
The gravy brand has always made emotive ads, and 'The promise' is another winner.