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Henkel ploughs £5m into Right Guard relaunch

13 Jun 2007 | by Joanna Bowery

Henkel is putting £5m behind a reworking of its Right Guard range in a bid to boost sales and steal...Procter & Gamble for $275m last May, putting it behind only Unilever in the UK deodorant market. ...

F1 phenomenon Hamilton eyes £10m in brand ties

18 Apr 2007 | by Ed Kemp

LONDON - Lewis Hamilton, the Vodafone McLaren Mercedes Formula 1 driver, could earn up to £10m from...40m a year from wages and personal endorsements. ...

News brief: Church & Dwight invests £1m in campaign

04 Jul 2007

Church & Dwight is investing £1m in a summer campaign to promote its Nair three-minute sensitive

New campaign: Wisdom

20 Jun 2007

Wisdom is backing the launch of its Clean Between toothbrush with a £1.5m campaign that includes TV.

AMV BBDO top agency in Marketing's Adwatch of the Year 2007

18 Dec 2007 | by Bill Britt

recall during 2007 more often than any other agency, closely followed by M&C Saatchi. Work for clients...Av. Recall* 1 AMV BBDO 83 42% 2 M C Saatchi 74 48% 3 JWT 63 44% 4 Bartle Bogle ...

Right Guard set to revamp packs

04 Apr 2007

Gamble for $275m in May 2006. The brand has a 6% share of the deodorant market, according to Mintel; its sales were 25m last year, down from 26m in 2005. ...

Elizabeth Arden hunts CRM shop

26 Sep 2007

-Nicholls previously worked for the company in Australia. The brand, which has a marketing budget in excess of £11m ... of celebrity perfumes. This year Elizabeth Arden has launched Danielle by Danielle Steele and M by pop diva ... £250m, according to fragrance retailer The Perfume Shop. ...

Adwatch: L'Oreal Age Re-Perfect - 'Pro-Calcium Night'

04 Jul 2007 | by Jason Andrews, Creative partner, Personal

'We're worth it' declares L'Oreal's latest ad. I'm sure that the millions of consumers of beauty...'re hanging your hat on a whole lot of pseudoscience. I'm not even sure I know what the verb 're ...

Third of charity mail unopened

25 Sep 2007 | by David Tiltman

.68m. Finance firm MBNA remains the UK s biggest investor in the medium, having raised its spend by 1% to 45m. Click here for the story and tables. ...

P&G in search to expand European digital roster

25 Sep 2007 | by Gareth Jones

the web. P G is currently the UK s biggest advertiser; its media budget was 179m in 2006, although ... less than 1m a year on online advertising, compared with a 1.4m digital budget for its closest rival ...

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