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Marketing's Top 100 Direct Mail advertisers 2008

01 Oct 2008 | by Richard Abbott

-on-year to 522.9m, while the second-biggest category, mail order, has fallen by almost 20% to 352.7m. Charities, the third biggest, have collectively cut mail budgets by 5.6% to 216.6m. However, there is some good news ... m on about 77.8m pieces of mail over the period. By contrast, last year's number-two brand, Capital ...

Direct marketing leagues tables show industry convergence

01 Apr 2008 | by Richard Abbott

for Tequila was for the year ending 2005, which was 19.2m. ...

Nielsen reports 10% drop in direct mail volumes

24 Sep 2007 | by Robert McLuhan

The survey of 10,000 consumers, who forward their direct mail to NMR each month, shows total spend fell to 1.68m from 1.87m, with the top-spending sectors, finance and mail-order, cutting back by 6.5% and 12% respectively. Transport and travel firms reduced their activity by 42% and pharmaceutical ...

 

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