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Discovery Foods set for £3m campaign

-Mex market, plans to invest 3m in 2008 to take on sector rivals including market leader Old El Paso. DCH ... Foods head of marketing, James Bennett. In February, Discovery Foods invested 2m to over-haul its ... and experiential marketing including a Taste trail roadshow that targeted more than 1m consumers across the UK ...

Birds Eye holds pitch for £15m media business

LONDON - Birds Eye is reviewing its £15m media account, currently held by MindShare....and unhealthy. It is the UK s fifth-biggest grocery brand and had a marketing spend of 13.5m in 2006, down ...

Coca-Cola puts £35m UK media out to tender

LONDON - Coca-Cola has put its £35m UK media planning and buying business up for pitch.

Cadbury holds agency talks over £16m UK media

LONDON - Cadbury is in talks with media agencies about its £16m UK media planning and buying

AMV BBDO top agency in Marketing's Adwatch of the Year 2007

recall during 2007 more often than any other agency, closely followed by M&C Saatchi. Work for clients...Av. Recall* 1 AMV BBDO 83 42% 2 M C Saatchi 74 48% 3 JWT 63 44% 4 Bartle Bogle ...

Third of charity mail unopened

.68m. Finance firm MBNA remains the UK s biggest investor in the medium, having raised its spend by 1% to 45m. Click here for the story and tables. ...

Financial brands rein in spend over credit fears

-card companies on advertising and direct marketing, excluding search and email, fell by 15m or 28% to 38m ... from January to September. Credit card companies spent 45.9m less on direct mail over the period year ...

Capri-Sun appoints bd-ntwk to account

this year. Between 2001 and 2006 the brand s sales fell by 10.5%. Last year, it generated sales of 51m compared with 54m in 2003 and 57m in 2001. Last year, Capri-Sun ran an on-pack promotion to tie ...

PepsiCo assigns juice work

sits in the not from concentrate sector, was worth 125m- 130m in the year to 22 April 2007, up from 100m a year earlier. The research also showed that the UK soft-drink sector is the fastest ...

Pork Farms rolls out direct blitz

. Pork Farms is the fourth- biggest chilled-food brand, with annual sales of 40m, according to Marketing ...

 

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