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The decision is a blow to 11-year incumbent QBO, which will lose out on its share of the £2.5m-£3m Masterfoods spends per year on brand PR across its three divisions – confectionery, food and petfood. Masterfoods external affairs director Michael Jenkins said the move was driven by a desire for 'efficiencies ...
The global agency, which has held the UK brief since it was a start-up venture in 2003, held onto the 1m account after pitching against GolinHarris, Mischief, and 3 Monkeys. Splendid will now act as the lead PR and social media agency for Smirnoff vodka across Western Europe. In addition, Edelman has been ...
The 3m-per-annum brief includes promoting Asda s food and non-food products, excluding clothing brand George, which remains with fashion shop Bryan Morel. Freuds is seeking a board director to lead the dedicated Asda account team. We are looking for areas of rip off Britain to tackle, and plan to fight ...
The agency captured the business following a pitch through COI against Carat, Mediaedge:cia and Naked Communications. A decision on the creative is expected this week after a pitch between M C Saatchi, VCCP, Abbott Mead Vickers BBDO and Wieden Kennedy. A direct marketing pitch between Craik ...
are not affecting the voting public, despite costing more than $300m, according to research.
LONDON - Chime Communications has acquired public relations consultancy Baxter-Hulme for almost £1m.... Last week, Chime acquired VCCP, along with a share deal with the WPP Group, with £14.4m paid upfront and a further £15.5m paid after the completion of set targets. Chime chairman Lord Bell said: "This ...
The Bank of England will spend 3.15m on PR and comms over the next year, PRWeek can reveal....As concerns over the British economy deepen, the bank plans to spend 1m on its seven-strong press ... presenter Jenny Scott has been appointed as director of comms at the bank. The 3.15m spend is revealed ... will spend 1.86m on all of its PR support and campaigns in the next year. The PR spend is sure to raise ...
LONDON - Telegraph Media Group has appointed Adam and Eve and AMP to handle its £8m advertising..., CHI Partners, resigned the account in October to work on the 15m Times Media business, which News ... , as marketing director. The company recently moved its 5m media planning and buying account from Universal McCann to Carat without a competitive pitch. Telegraph Media currently spends 4m on advertising ...
Kindred has been awarded a contract by the dairy industry to deliver a £7.5m fully integrated...The Make Mine Milk campaign, worth 7.5m over three years, will promote liquid milk , especially low fat milk. The campaign is aimed at families, with a focus on young people aged 15 to 24 ... . The project has been awarded a promotional grant of 3m euros from the European Commission. Dairy UK director ...
LONDON - Associated Newspapers, the national newspaper division of DMGT, has spent an initial £10m...considerably and is expected to deliver revenue of approximately 2m, up from 1.1m last year. Andrew Hart ...
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