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HTC UK marketing chief exits ahead of ad campaign

100m global advertising business. Follow @johnreynolds10 ...

National Grid resets £9m review process

National Grid has restarted its £9m-a-year stakeholder roster review after an agency complaint.

Harvard PR lands data centre account

The company was not working with a comms agency before appointing Harvard, which is part of the Good Relations Group. DCE will open a flagship 60m data centre in Birmingham next month. It plans to add more in Belfast, Newcastle and the Wirral, with regional hubs planned in cities such as Bristol ...

Outdoor rips it all up and starts again with £19m Route investment

m industry investment into a new out-of-home audience research system.

Cornwall Development Company engages Citigate

. Cornwall is currently benefiting from a 445m EU Convergence investment programme, which is helping ...

In-house comms heads team up to burnish image of engineering

new mentoring scheme and the awarding of a 1m engineering prize. Paterson said that the comms ...

4G auction result set to prompt marketing war

the most, paying out 790.8m to win five blocks of airwaves. The country s biggest operator EE, which has already launched 4G services in the UK, paid 588.9m to buy extended coverage. O2 paid out 550m for two blocks, while Three paid out 225m for its coverage. BT paid out 186.5m to acquire three ...

Big data without the human touch means big waste

. You can see where I'm going with this crude analogy to marketing. Data is fantastically powerful, when ... of the early days of digital: a real 'I'm not sure why I need it or what to do with it, but I want it and I ...

Department for Business, Innovation and Skills seeks agency to encourage start-ups

s battle to revive the economy. This January, David Cameron pumped a further 30m into the Government ...

Creighton maps out a new era for Mindshare

At first glance, WPP s established media agency (now servicing the likes of Sony Music Entertainment, the Post Office and, of course, Unilever), with its 375 staff and global network and Group M dynamic, could seem a lot for Mark Creighton to take on. But then you start to talk to him. The more ...

 

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