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Arena wins £15m pan-European Betfair business

Ody confirmed the spend and said: "Betfair is entering an exciting new phase and I'm delighted ...

Marks & Spencer "make today delicious" by Rainey Kelly Campbell Roalfe/Y&R

Marks Spencer has launched a brand campaign for M S Food that spans TV, online and print. It was created by Rainey Kelly Campbell Roalfe/Y R. One of the TV ads shows a couple having a picnic under an upturned boat in order to escape the miserable British weather. A voiceover by the actress Anna Friel says ...

Trading Places: this week's people moves

. ( Campaign ) M C Saatchi has appointed Antonia Harrison as international development director ... . ( Campaign ) M/Six has promoted Dan Harris , the client development director, and Ross Barnes , its ... head of technology at M:Communications , is to join Powerscourt 's technology, media and telecoms ...

Müller "Müllerlicious" by VCCP

M ller has launched a campaign starring the X Factor judge and former Pussycat Dolls singer Nicole Scherzinger to promote its luxury yoghurts. The ad, which was created by VCCP, introduces the De Luxe Corner ... , which first aired earlier this week, is an homage to the 90s M ller Fruit Corner commercial that starred ...

EDF Energy reviews European media account

It is understood that Havas Media handles the account in the majority of markets, including the largest two UK and France. In the UK EDF spent 23.9m in the 12 months to 30 September 2012, according ... to be worth 66m. MPG won the UK account, previously handled by Manning Gottlieb OMD, in 2007. EDF ...

General Electric calls global media review

imaging and finance. It spent 3m on UK media for its brand advertising in 12 months to the end ... was used in all official Olympic competition venues and commercial buildings, totalling more than $100m ( 64.4m) in sales according to the company. Follow @LouiseRidley ...

Virgin Holidays "unleash your mojo" by M&C Saatchi

Virgin Holidays is launching a campaign that urges customers to unleash their mojo. The TV spot was created by M C Saatchi Group and will first air on 4 May during Britain s Got Talent on ITV. In the 40-second ad, a family escapes the daily grind by going on holiday. It closes with the line: "You see, on a ...

Media360 Awards: Who has been the best media agency, leader and advertiser of the decade? You decide...

using #m360uk More details of Media360 being held in London on 6-7 June at http://www.media-360.co ...

ITN, MediaCom and ZenithOptimedia sign up to GoThinkBig initiative

. Founding partners O2 and Bauer Media launched GoThinkBig in October 2012, committing 5m investment between ...

AOP begins move to standardise mobile ads for publishers

(up 148%) year-on-year in 2012 to 526m, on the back of 157% growth the year before . The sustained ... , and Sift. Collectively, they are believed to account for approximately 6.7m monthly users, around 24 ... figures revealing that UK mobile advertising spend, while exceeding 500m, still only accounts for 10 ...

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