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MARKETING MIX: That was the week that was

19 Dec 1998 | by DAVID MURPHY

will invest pounds 20m-pounds 30m in the launch of The European in May 1989, and give the title three ...

Telstra targets European sales

19 Dec 1998 | by LISA CAMPBELL

. It appointed Harrison Patten Troughton Brand Response in July to handle its pounds 2m relationship marketing ...

NEW MEDIA: Air Miles opens new unit with a one-to-one aim

19 Dec 1998 | by DANNY ROGERS

, it employs over 900 staff and made pounds 18.5m profit last year. ...

NEW MEDIA CHOICE: CARPHONE WAREHOUSE

17 Dec 1998 | by ANNA RUSSELL, Editorial Director, NMTV

I ve never been to a Carphone Warehouse and I certainly hope I never do, not least because I m...I ve never been to a Carphone Warehouse and I certainly hope I never do, not least because I m sure they must be stuffed to the gills with overly helpful sales assistants eager to share ... -commerce sites. While it s disappointing that it doesn t seem to offer special discounts for buying online, I m ...

CWC to target child net users

17 Dec 1998 | by DANNY ROGERS

grossed dollars 34m (pounds 21m), making it bigger than Toy Story which made dollars 29m (pounds 18m ...

STOP PRESS

17 Dec 1998 | by DANNY ROGERS

will be a key viewing battleground (Story, page 11). A pounds 1.5m advertising campaign for the Millennium Dome breaks on Christmas Day. The ad, by M Imagine what we can do tomorrow . Levi Strauss ... of agencies to J Walter Thompson, McCann-Erickson and Leo Burnett for its pounds 13m advertising account ...

Cellnet DM shop to boost loyalty

17 Dec 1998 | by LISA CAMPBELL

to be worth pounds 5m-pounds 7m, following a secret split in April with OgilvyOne, which worked on an ad hoc ... it handled the pounds 1m customer retention account. Cellnet plans to expand its direct marketing ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

17 Dec 1998 | by JANE BAINBRIDGE

good year for ... Procter s Biggest Brands survey. P s pounds 9m pan-European ad ... . It was appointed worldwide agency for Heinz sauce brands, clinched P s pounds 150m UK TV buying account and won the pounds 44m relaunch of P s Vidal Sassoon range. Just a shame about The Express. Jon Claydon ...

Phone firms test ads and free calls offers

17 Dec 1998 | by DANNY ROGERS

service for national calls, failed to launch in September despite the promise of a pounds 5m campaign ...

PROFILE: Rosy future - SANTA CLAUS, CHIEF EXECUTIVE, CHRISTMAS

17 Dec 1998 | by CONOR DIGNAM

Coca-Cola, Atlanta, how may I help you? Hello, I m a journalist from England trying to get in touch with Father Christmas. I m sorry ... can you repeat that name? Yes, Father Christmas. He s in your Christmas TV ads. Er ... he doesn t really ... erm, I ll have ...

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