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Top 10 marketing moments: From Plan A to poking - 2007 in review

19 Dec 2007 | by Jane Simms

M&S' masterplan and the Facebook phenomenon were just two of this year's most notable moments....1. M some experts claim it has little hope of meeting its deadline. 2. VIRGIN MEDIA REACHES ... more than £32m in the battle, but Branson's customary David vs Goliath approach has had limited impact ... , when it boasted 6.5m monthly users according to Nielsen//NetRatings, overtaking MySpace's 6.4m. Thus ...

Silver surfers claim bigger share of online population

18 Dec 2007 | by Nikki Sandison

with the oldest average age are all familiar high-street brands, including M S, John Lewis and Nationwide. Alex ...

Marketing's Adwatch of the Year 2007

18 Dec 2007 | by Gail Kemp

of just over 20m. PC World marketing director Niall O Keefe believes the brand is reaping the benefits ... Points Mentions TV spend ( m)* 1 PC World M C Saatchi 480 27 20.56 2 Asda ... Danone RKCR Y R 161 12 24.87 14 Currys M C Saatchi 140 18 16.36 15 MFI M C Saatchi 122 ...

AMV BBDO top agency in Marketing's Adwatch of the Year 2007

18 Dec 2007 | by Bill Britt

recall during 2007 more often than any other agency, closely followed by M&C Saatchi. Work for clients...Av. Recall* 1 AMV BBDO 83 42% 2 M C Saatchi 74 48% 3 JWT 63 44% 4 Bartle Bogle ...

MCBD retains £26m Waitrose ad account

13 Dec 2007 | by Kate Nettleton

LONDON - Miles Calcraft Briginshaw Duffy has retained the £26m advertising account for Waitrose

Waitrose rehires MCBD to ad account

13 Dec 2007 | by Staff

Waitrose has reappointed Miles Calcraft Briginshaw Duffy (MCBD) to its £26m advertising account...months to the end of July, profits rose 29.7% to 140m. The retailer s ads highlight its commitment ...

Fewer shoppers hit the high street last weekend

12 Dec 2007 | by Staff

. The service measures more than 150m shopper visits per month in over 200 retail centres throughout the UK ...

City Republic: new owner on the cards for Jaguar

12 Dec 2007 | by Stephen Foster

outfits are expected to bid between $1.8-$2bn ( 880m- 978m), cheap for two of the car world s most famous ... Constellation Wines business for $885m as it assembles its war chest. Pernod and Bacardi are each involved ...

Pets at Home assigns advertising and media work

12 Dec 2007 | by Jemima Bokaie

's owner, private equity group Bridgepoint, said it was preparing for a possible £600m sale or flotation ...

Agency of the Year 2007: Creative Agency of the Year - Best of the rest

12 Dec 2007

existing clients Unilever and Vodafone, as well as success in the hotly contested pitch for ITV's £20m account and LG's £175m global business. The agency was rewarded with a Cannes Gold for its Levi's work ... , with impressive wins including 3's £27m mobile account, Yakult's £20m pan-European business, and work ...

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