20 Dec 2006
| by Nicola Clark and James Quilter
A spokeswoman for Asda confirmed that the two Publicis Groupe agencies
are going head-to-head for a major TV brand campaign due to run next
year. A decision is expected next month. The spokeswoman would not confirm whether the entire £45m
advertising account would also move over to Fallon if it were ...
Del Monte suffered a 30.5% drop in value sales of its fruit juices to
just under £21m in the 52 weeks to 2 December, according to
ACNielsen. An industry insider said the decline can be attributed ...
fortunes, including a £3m promotional campaign it ran
this autumn. 'We launched the Del Monte juice bar ...
20 Dec 2006
1m times. However, industry observers are split as to whether the initiative was a
mistake ...
20 Dec 2006
, can you tell me about it? Harrods No, I'm just a switchboard operator. Mktg What about wrapping ...
't comment as I don't recruit people, but I'm sure they
do. Mktg Is your personal-shopping service just ...
to 2006, claims 18.3m customers. Its business operations, led by Ian Livingston, chief executive officer ...
19 Dec 2006
| by by Nicola Clark and James Quilter
A spokeswoman for Asda confirmed that the two Publicis Groupe agencies are going head-to-head for a major TV brand campaign due to run next year. A decision is expected next month.
The spokeswoman would not confirm whether the entire £45m advertising account would also move over to Fallon ...
sales rose 10.5% in the six months to September. The company cited the "Your M S" campaign as a major ...
's £20m advertising roster.
OMD, which picked up £78m of new business in 2006, triumphed due to its ...
15 Dec 2006
Confident, award-winning advertising has helped M&S stage a stunning financial comeback and restore...Marks you can't sell a lousy product in great
stores." Nowhere does this self-confidence manifest itself more strongly than in
the food campaign - "This is not just food, this is M ...
: Signs Lizzy Jagger for womenswear campaign. "Look behind the
label" named the most successful M ...
The consultancy handled Wal-Mart's $580m (£303m) creative and media account appointments earlier in the year, and has been given a second chance after the retailer decided to repitch its creative account ...
to be Interpublic's Martin Agency, WPP Group's Ogilvy Mather and Omnicom Group's GSD M.
Wal-Mart has said ...
14 Dec 2006
| by by Staff
Confident, award-winning advertising has helped M&S stage a stunning financial comeback and restore...Connection slowly but surely began stealing M S's clothes (or at least they would have done had they not become so dowdy and old-fashioned).
Today, having undergone its catharsis, M S is a reformed ...
back the deserters.
It is a measure of how far M S's voyage of rediscovery has progressed that its ...