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Asda courts Fallon with route to £45m account

A spokeswoman for Asda confirmed that the two Publicis Groupe agencies are going head-to-head for a major TV brand campaign due to run next year. A decision is expected next month. The spokeswoman would not confirm whether the entire £45m advertising account would also move over to Fallon if it were ...

Del Monte suffers major sales dip after delisting

Del Monte suffered a 30.5% drop in value sales of its fruit juices to just under £21m in the 52 weeks to 2 December, according to ACNielsen. An industry insider said the decline can be attributed ... fortunes, including a £3m promotional campaign it ran this autumn. 'We launched the Del Monte juice bar ...

News Analysis: Short-term gain, long-term pain

1m times. However, industry observers are split as to whether the initiative was a mistake ...

Marketing Mix: We'll call you - Harrods

, can you tell me about it? Harrods No, I'm just a switchboard operator. Mktg What about wrapping ... 't comment as I don't recruit people, but I'm sure they do. Mktg Is your personal-shopping service just ...

BT Retail marketing department to get major overhaul

to 2006, claims 18.3m customers. Its business operations, led by Ian Livingston, chief executive officer ...

Asda courts Fallon with route to £45m account

A spokeswoman for Asda confirmed that the two Publicis Groupe agencies are going head-to-head for a major TV brand campaign due to run next year. A decision is expected next month. The spokeswoman would not confirm whether the entire £45m advertising account would also move over to Fallon ...

RKCR takes Marketing's Creative Agency of Year

sales rose 10.5% in the six months to September. The company cited the "Your M S" campaign as a major ... 's £20m advertising roster. OMD, which picked up £78m of new business in 2006, triumphed due to its ...

The Annual 2006: Advertiser of the Year - Marks & Spencer

Confident, award-winning advertising has helped M&S stage a stunning financial comeback and restore...Marks you can't sell a lousy product in great stores." Nowhere does this self-confidence manifest itself more strongly than in the food campaign - "This is not just food, this is M ... : Signs Lizzy Jagger for womenswear campaign. "Look behind the label" named the most successful M ...

Wal-Mart opens creative review for second time this year

The consultancy handled Wal-Mart's $580m (£303m) creative and media account appointments earlier in the year, and has been given a second chance after the retailer decided to repitch its creative account ... to be Interpublic's Martin Agency, WPP Group's Ogilvy Mather and Omnicom Group's GSD M. Wal-Mart has said ...

Advertiser of the year - Marks & Spencer

Confident, award-winning advertising has helped M&S stage a stunning financial comeback and restore...Connection slowly but surely began stealing M S's clothes (or at least they would have done had they not become so dowdy and old-fashioned). Today, having undergone its catharsis, M S is a reformed ... back the deserters. It is a measure of how far M S's voyage of rediscovery has progressed that its ...

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