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CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

19 Dec 1997 | by A PUNTER

? Why, a washing machine, a cooker and a freezer. Now correct me if I m wrong, but aren t these gift ...

Banks Hoggins and Waitrose link up to raise store’s profile

19 Dec 1997 | by KAREN YATES

said. I m looking forward to the challenge of developing JWT in the right way for the years to come ...

Waitrose alters image with BHO

18 Dec 1997 | by DANNY ROGERS

Waitrose has recruited ad agency Banks Hoggins O Shea for a pounds 4m through-the-line push...Waitrose has recruited ad agency Banks Hoggins O Shea for a pounds 4m through-the-line push and appointed its first marketing director as it strives to throw off its expensive image. BHO won ... % to a record pounds 71m in the past financial year. ...

STOP PRESS

18 Dec 1997 | by DANNY ROGERS

GGT. It aims to establish itself as a major player in the pounds 495m chocolate biscuit countline ... has won the pounds 5m media planning and buying account for food and soft drinks firm, the Princes ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - RETAIL

18 Dec 1997

cardholders over the three months to August totalled pounds 6.5m. THIRD Safeway s database ...

Publicis faces review on pounds 9m Halfords account

12 Dec 1997 | by EMMA HALL

Halfords is reviewing its pounds 9 million advertising account after four years with Publicis.

ADVERTISING & PROMOTION: Kwik Save in loyalty drive

11 Dec 1997 | by DRAYTON BIRD

Kwik Save is putting pounds 8m into in-store promotions to build and maintain loyalty during...Kwik Save is putting pounds 8m into in-store promotions to build and maintain loyalty during the Christmas and new year period. The retailer, which claims it is the lowest-priced family food shop, is giving every shopper a free scratchcard in the run-up to Christmas. The instant-win card offers ...

DMB&B to build Wickes’ share

11 Dec 1997 | by ANNE-MARIE CRAWFORD

DIY retailer Wickes has hired ad agency DMB&B to develop a pounds 9m through-the-line rebranding...by the Serious Fraud Office last year, following reports of pounds 50m trading irregularities and false ...

ADVERTISING & PROMOTION: WWAV is axed in Reward review

11 Dec 1997 | by DANNY ROGERS

Sainsbury s is reviewing its direct marketing account, thought to be worth more than pounds 7m...Sainsbury s is reviewing its direct marketing account, thought to be worth more than pounds 7m, little more than a year after appointing WWAV Rapp Collins to take up the reins of its Reward Card loyalty scheme. The company is looking for a new agency to communicate with its 10.5 million ...

STOP PRESS

11 Dec 1997 | by ANNE-MARIE CRAWFORD

price has left it vulnerable. Manning Gottlieb Media has picked up the pounds 2.2m Warner Home ... for a secret project, estimated to be worth pounds 12m, and has shortlisted four creative agencies ...

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