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MARKETING FOCUS: Looking back on ’96

19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY

and, yes, Pepsi spending pounds 198m to turn itself blue. Next year should be just ... green shield stamps words and spend pounds 10m on launching the Reward Card in June. Tesco ... hot-ticket marketing vehicle like never before, with Euro 96 sponsors each shelling out pounds 3.5m ...

NEWS: BRIEFS

19 Dec 1996

radio advertiser, with a spend of pounds 8.4m (Register-MEAL, October 1996), a result largely ...

MEDIA: MEDIA CHOICE; xmas Shop windows

19 Dec 1996 | by PETER CLEMENTS

it . Uhm, I think I m beginning to understand. And then by accident, my own little retail Bethlehem ...

NEWS: British reserve goes against the national interest

19 Dec 1996 | by QUENTIN BELL

relationship in the end? Or don t they care? Or is it simply, as I m beginning to believe, the result of a ...

ANALYSIS: Changes in store for retail

19 Dec 1996 | by JULIAN LEE

-scanning should boost profits by pounds 30m by 1999. With the advent of the Internet and online services ...

NEWS: Yellow M victorious in battle for Index’s catalogue business

13 Dec 1996

Yellow M has picked up the estimated pounds 2 million account for Index Extra, an upmarket...Yellow M has picked up the estimated pounds 2 million account for Index Extra, an upmarket catalogue produced by Littlewoods, following a four- way shoot out. Yellow M pipped the incumbent ... by radio, press and magazines. Mike Dethick, Yellow M s chief executive, said: Our main task ...

NEWS: Adams in pounds 2.5m push

12 Dec 1996

Childrenswear specialist Adams has handed its pounds 2.5m advertising account to Bartle Bogle...Childrenswear specialist Adams has handed its pounds 2.5m advertising account to Bartle Bogle Hegarty in readiness for its first large-scale marketing campaign in six years. The Sears-owned retailer is near to completing the overhaul of its 320- strong portfolio and is now ready to market its ...

MEDIA: Media services go it alone’

12 Dec 1996 | by ANNA GRIFFITHS

and will total around pounds 250m....and IDV and will total around pounds 250m. As another full-service agency puts its media into a ...

NEWS: Garages pump up sales volume

12 Dec 1996

five years from pounds 685m to pounds 928m. The fastest-growing categories are non-confectionery food, which has more than doubled from pounds 222m to pounds 464m over the five-year period, and drink sales, which have risen from pounds 74m to pounds 139m. The report said the most ...

NEWS: BACC makes Shoe Express tone down ‘distasteful’ ad

06 Dec 1996

TV advertising regulators have ordered amendments to a commercial which shows people scraping dogs excrement from their shoes. The M s programming. Liam Strong, the chief executive ... Marshall and directed by Jeff Stark. Its appearance marks the first work by M We are trying ...

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