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Topical and tactical: the rise of the 'newsjacking' ad campaign

example. It has had more than 29m YouTube views since its debut last year. With the luxury of time ... presented with Oakley sunglasses to protect their eyes - a gift that generated about $40m of free publicity ...

Christmas campaigns: The key trends

of the UK's kitchen tables, with more than 6m children having parents who are worried about whether they can ... with their customers, retailers have eschewed ads fronted by big-name celebs; there's no Twiggy (M S) or Andrew ... is backed by the same media spend as last year, is a gimmick, no one denies the 1m of extra charitable ...

Reaching gay consumers: beyond the 'pink pound'

: money and insight. There's a pot of gold at the end of this rainbow. There are about 4m lesbian, gay ...

Sector Insight: furniture retail

marketing officer. She overseas its 90m marketing budget and was brought in to improve the brand image ...

The Advocates - Sainsbury's Games-maker and 'heir apparent'

sources and I'm getting sales updates four times a day." And when he is not in stores listening to what ...

The reinvention of retail according to the UK's business leaders

not product. A consumer uprising M S chief Marc Bolland believes the market should be asking: Why ... % of their business is cradle to grave . M S clothes recycling Shwopping campaign was his way of making a difference ...

Wickes: DIY chain's campaign helps make it the choice of men wishing to feign competence.

Before I start, I have to declare an interest. I'm a huge fan of this campaign, so I'm utterly...Skip to table I've never been to Wickes. I'm not even sure where my local Wickes is. If you ... . Another core ingredient is the red pencil. I'm not sure there are many carpenters, plumbers or sparkies ... biros. Even if they did use pencils, I'm not sure they'd be the chunky beauties you see in Wickes ads ...

Hornby's Games failure

month, cutting its original forecast of 5.8m in pre-tax profits for the 12 months to March 2013 ... by 7m and pre-tax profits by 2m. Worse-than-expected sales of this range are likely to cut 1m from ... retailers. However, its pre-Games prediction of a 2m profit became a 1m loss - leaving its site offering ...

Homebase: once the earplugs are in, the DIY retailer's ad inspires the creative home-maker in us all

the ads a lot, especially over a bank holiday weekend, and it's become a grower - in the wrong way. I'm ... an approach more akin to an art installation than a DIY store. Why not? I'm sure there was a piece ... 17= ( ) Bathstore M C Saatchi/ Manning Gottlieb OMD 22 19= ( ) Gala Bingo ...

The challenges of taking a regional brand national

in the UK with 537m sales (Feb 2012, Symphony IRI) and has more listings in supermarkets than any other ...

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