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Ladbrokes is kicking off a £5m World Cup 2010 TV and press ad campaign at the weekend in an attempt...The campaign, which was created by M C Saatchi and is described by Ladbrokes as is its "biggest ever", will make its debut on ITV1 this Sunday during the half-time ad break in the England versus ... . According to Ladbrokes, the betting industry handled 500m in stakes during the 2006 World Cup ...
The AAR is drawing up a shortlist of agencies to pitch for the business. Adam Eve previously handled the account, after securing the launch campaign for Westfield London in March 2008. The agency was forced to resign the business in April last year after it picked up the 20m John Lewis account ...
LONDON - Arcadia Group has appointed Carat to handle the £2m media planning and buying account
-by-project basis, including Gyro International, Archibald Ingall Stretton and Play London. The company uses M C ... on driving consumers to its Ladbrokes.com and Ladbrokescasino.com portals. A recent campaign by M C Saatchi ...
LONDON - McCann Erickson has picked up the £2.5 million above-the-line account for Polycell, the AkzoNobel-owned DIY brand.
LONDON - Delaney Lund Knox Warren & Partners has retained the £15 million creative account for HomeForm, following a five-way pitch handled by the AAR.
LONDON - M&C Saatchi, JWT and Bartle Bogle Hegarty have all made it onto the next round
LONDON - EBay has called a pitch for its £22 million pan-European ad account in a bid to consolidate its agency arrangements across Europe.
Adam & Eve beats MCBD in hotly contested battle for £20m retail ad account.
the Private View envelope arrives, I'm reassured to see there are still one or two businesses out ...
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