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M&S's agencies confident of future despite exit of Sharp

Sharp presided over the "your M S" and "this is not just food" branding. He will step down in July after nine years. Industry sources suggest M S s long-standing agencies, Rainey Kelly Campbell Roalfe ... -Chavanne, who joined M S last year. One insider speculated that a review could take place next year ...

Interflora legal victory over M&S signals new 'cautious' approach to keyword bidding

Marks Spencer (M S) has lost its five-year trademark battle with Interflora, after the High Court ruled the retailer had infringed Interflora s trademark. The case dates back to 2008, after M ... for "Interflora" on Google would trigger the display of an ad for M S flower delivery service, with no reference ...

M&S long-serving marketing chief Steven Sharp to retire

This morning the retailer revealed that Sharp, who joined M S in 2004, will retire from his ... with then-chief executive Stuart Rose. Sharp is expected to step down from the M S board in July ... "portfolio of interests". He is widely credited with reinvigorating the M S brand, introducing the "Your M ...

Can M&S get its fashion mojo back?

on just one season, the Autumn/Winter collection from M S is obviously a hugely important one ... and presentation was too much like the old, stale M S. I couldn t imagine Zara or any other big clothing ... 't quite what I was expecting and that's very important. It means M S has taken on board the results of its ...

Morrisons calls £73m ad review

Morrisons has put its £73 million advertising account up for pitch.

TBWA\Manchester scoops £11m Smyths Toys account

Smyths Toys, the high-street retailer, has appointed TBWA\Manchester to handle its £11m ad account.

M&S chief Bolland backs new marketing approach to deliver growth

M S this morning revealed a 0.6% growth in like-for-like sales over the 13 weeks to 30 March ... an intensification of promotional activity by rival retailers which forced M S to respond with "selected tactical offers" of its own. However, he claimed customers were "responding well" to M S's recent "pefectly ...

H&M signs Beyoncé for beachwear TV campaign

H&M will run a summer campaign starring Beyoncé in swim and beachwear as it increases the pace...in H M' strapline that references her sell-out Mrs Carter Show World tour, which launches on 15 April ... and flirtatious". Donald Schneider, creative director at H M, described the upcoming campaign as an "epic ... . H M revealed yesterday that the expansion plan for new stores in the 2013 financial year had been ...

CSL hands £15m ad account to TBWA\Manchester

CSL, the sofa specialist, has appointed TBWA\Manchester to handle its £15m advertising account.

Boutique denim brand Trilogy calls in M&C Saatchi Sport & Entertainment

Trilogy, the boutique denim brand, has appointed M&C Saatchi Sport & Entertainment as its retained...s new flagship store in Chelsea. M C Saatchi Sport Entertainment will also create seasonal PR campaigns for the fashion brand. Laura Coller, account director at M C Saatchi Sport Entertainment ... for Trilogy as we continue to expand and we look forward to working with the world class team at M C Saatchi ...

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