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Marks & Spencer opens talks with agencies over CRM task

The retailer has approached a number of agencies directly ahead of a pitch process. M ... not worked with the retailer for the past couple of years, after M S brought its CRM activity in ... s "craftsmanship and innovation". The M S Christmas campaign, "the greatest hits", showed a range of M ...

Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas

. Fagan claims the card, which has 17.8m active members and offers four points for every 1 spent, is both ... -for-like basis. Boots Opticians revenues were 332m, up 1.6% on a like-for-like basis. UK trading profits for the combined businesses (Boots UK and Opticians) were 750m, up 5.2% Source: Boots UK THE CAMPAIGN ...

Sainsbury's 'not afraid' to use data in marketing

information and offers that appeal to me then, I'm okay with that', and that's what we do." Follow ...

Sam Howroyd: Behind the rise in FMCG online spend

that are truly global. Its tracking of social media activity revealed that while there were nearly 1.3m ...

Morrisons' flagship Kiddicare store opens in Nottingham

for 70m in February 2011 to convert the online retailer into a multi-channel brand. It is using ...

Make or break time for the market research industry

to answer the question "should I invest 10m in that customer service initiative or not?"' Frost agrees ...

Unilever tops 2012 Marketing Society Awards nominations

) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

the spokeswoman. Separately, Tesco has kicked off a review of its 110m ads account, coinciding ...

CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious

find all the UK Nicolas stores within the M25. Recently acquired by Spirited Wines in the person ...

Tesco must find a new role for Clubcard

noise', complains one insider. Tesco recognised this when, last September, it pulled 350m out of its ... , though, is what role Clubcard is playing. FACTS AND FIGURES Clubcard 15m active users in the UK Other facts - With 20m non-UK users, Clubcard is now bigger outside the UK than in ...

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