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Masterclass: Branded content

heavily in this area Caebook: How M S has boosted sales through branded online content Having ... with video agency Adjust Your Set, the retailer has extended its audiovisual content through the launch of M ... . "Catwalk videos worked quite well, but we wanted to bring the M S story to life," says Adjust Your Set ...

Tetley's revamps ITV4 idents in £5m push

Tetley's has refreshed its ITV4 idents to support the brand's redesign as part of a £5m campaign

Lastminute.com hires Adam & Eve to £6m creative account

Lastminute.com has hired Adam & Eve to its £6m creative account, amid a strategic re

The Annual 2011: Top 10 radio ads

again.) To find out more, visit morethan.com. I'm More Th n Freeman, thank you for listening. Legal ...

Olympic stadium owners look beyond football for future

) with organisers not dependant on a football club to attract the desired £5m a year in fees.

Strictly judge Alesha Dixon stars in Weight Watchers' £28m 'song' campaign

The singer and Strictly Come Dancing judge will front the 28m campaign, which is the first creative led by Saatchi Saatchi and marks a fresh positioning for Weight Watchers based around play . The pop-video-style ad stars 180 Weight Watchers members, who take turns lip synching the song lyrics ...

Review of the Year: Top 10 marketing moments of 2011

the position of social networks can be. At its December 2008 peak, Myspace attracted 75.9m monthly unique visitors in the US, according to ComScore. News Corporation bought MySpace for $580m ( 373m) in the same ...

Marketing's Top 10 Quotes of the Year

- Marketing director, Ford of Britain. November 'I'm not in marketing to win awards. It's about ...

The Annual 2011: Top 10 celebrity ads

favourite as the face of Pimm's, Armstrong joined the comedian Addison in M C Saatchi's campaign that helped ...

First Choice kicks off £3m relaunch campaign

First Choice, the holiday brand from tour operator TUI UK & Ireland, rolls out its £3m brand

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