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CHARITIES: Helping brands

,000 to feature on 22 million Hovis packs, as part of a broader pounds 6m campaign to promote its spreadable ...

NEWS: Labour to mimic negative Tory work

condemned M s New Labour. New Danger blitz for the Conservative Party, it appears to have provoked ... to the general election. M new danger campaign. Although it will warn of higher taxes under Labour ...

NEWS: Robinson wins Lewisham post

has lived in the borough for 12 years. I m looking forward to promoting Lewisham to local ...

NEWS: 1996 Mad cows, fat cats and blue Pepsi

and CEO of B-M Europe, says that public relations is too limited a term to describe what the agency now ...

ADVERTISING & PROMOTION: BRIEFS

independent PR firm in the US in 1995, with reported fees of dollars 12.3m pounds 7.9m). Free ... 2.5m press and poster campaign next year, through Citigate Albert Frank. ...

NEWS: Drink-drive work targets young men

DMB not that he was drunk . She says: Sometimes I think he s only with me because he feels guilty. After a pause, she ponders: Then again, I wonder if I m only with him because I m scared I won t get anyone else. The campaign s strategy is to add to social condemnation of drink ...

NEWS: Y&R and Tony Kaye hit movie audience with homeless film

on the cinema screen, challenging the audience: Remember me? I m the bloke you just ignored outside. You ...

INTERNATIONAL: INTERNATIONAL ISSUES; The media tycoons who dominate Russia’s political arena

. And I m not such an altruist that I do not use it to defend public interests which I consider ...

NEWS: Tories rework ‘eyes’ theme in post-Budget push

The Conservative Party has embarked on a post-Budget poster campaign highlighting the improving economy in the general election build-up. The M s preoccupation with eyes, but this time focuses on those of John Major rather than Tony Blair. It is intended to ensure that voters remember ...

NEWS: Bosnia hires B-M to help solve Brcko problem

control the town and the Bosnian government is keen to get its case across. B-M account manager ... the Bosnian government s claim and the plight of Muslim refugees from the town. B-M will also arrange ...

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