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Marketing Moments 2012: Kony redefines the power of the viral

06 Dec 2012 | by Nicola Kemp

It was a watershed in social action: charity Invisible Children s half hour video on Joseph Kony propelled the atrocities perpetuated by the Ugandan warlord onto the international news agenda in a matter of days, notching up 93.5m views on You Tube. The subsequent backlash, and well ...

Marketing Moments 2012: Obama secures historic second term

06 Dec 2012 | by Nicola Kemp

of the election, with almost 7m views. The morning after he won re-election Obama gave a heart-felt and emotional ...

Children's Food Campaign spoofs Change4Life ads

11 Aug 2010 | by Gemma Charles

by M C Saatchi, tucking into a cake while in another execution a character swaps a banana and juice ...

Rajar chief executive de la Bedoyere to join RSPCA

12 May 2010 | by Mark Banham

of The Wireless Group, who launched a 66m court action against Rajar over what it claimed were lost revenues. A ... ). Since its humble beginning in 1824, the RSPCA has annual running costs of 82m, which are funded ...

Helen Edwards on Branding: From checkout to grave

11 May 2010 | by Helen Edwards

ON ... Tesco's reach into everyday life - 15m people in the UK are Tesco Clubcard holders - more than one in three of the adult population. - 30% of UK homes have either a cat or dog. Tesco insures 2m of them ... , launching a universal free eye-test service and prescription glasses for 10. The RNIB estimates that 2m ...

Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?

28 Apr 2010 | by Staff

, but essentially it's a community of 1m 'real' parents and people whose weight of opinion has started an important ...

What women really want

14 Apr 2010 | by Nicola Clark

. However, he also thinks that the party's return to ad agency M C Saatchi signals 'a return ...

Mark Kleinman on Marketing and the City: In the balance

13 Apr 2010 | by Mark Kleinman

. The reasons for this are not directly related to the advertising industry, although the recruitment of M C ...

Biggest brands: Top 100 online advertisers 2010

30 Mar 2010 | by Adam Woods

the country's biggest single online advertiser, allocating 15.2m, or almost 27% of its total media spend ... its internet spend by 45% to 10.4m. Nonetheless, its digital budget still accounted for less than 5% of its 218.3m overall media bill. Some of the more dramatic changes at the top of the list include ...

Find a healthy balance

30 Mar 2010 | by Gemma Charles

bag use by more than 110m. To be met by 2015 - 50% of savoury snack range either to be baked ...

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