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Top 10 Marketing Mishaps of 2012

17 Dec 2012 | by Nicola Kemp

, avoided nearly 900m of tax. All of this presents a huge headache to marketers. The fact is that most ...

Twitter names top UK brand campaigns of 2012

13 Dec 2012 | by Sarah Shearman

to send in images of themselves doing Usain Bolt s famous pose. The topic trended during the men s 100m ...

Burberry to review global media account

11 Dec 2012 | by Mark Banham

The global account, estimeted to be worth 2m in the UK, was awarded to current media agency Universal McCann in April 2010 following a pitch that included WPP agency Mindshare. Universal McCann has decided not to repitch for the account. In a company statement, the Interpublic Group agency, said: "We ...

Marketing Moments 2012: Nike spearheads Marketing+ with Fuelband

06 Dec 2012 | by Nicola Kemp

launch in 2006, Nike+ has logged more than 700m km of distance runs and provided millions of consumers ...

Taxing issues for marketing as brand trust is called into question

06 Dec 2012 | by Jane Bainbridge

to 'put the record straight' for UK consumers (he argued that the company paid 160m in various taxes ... 't, I'm not sure what percentage tax Starbucks thinks it would pay; is that going to undermine its ...

CHI team wins Jack Wills global brand task

05 Dec 2012 | by Loulla-Mae Eleftheriou-Smith

Jack Wills, the clothing brand, has appointed CHI Group agencies The Social Practice, M/Six and CHI

Amazon launches Premium fashion store

03 Dec 2012 | by Matthew Chapman

increasing pressure to restructure its complex company structure that allowed Amazon.co.uk to pay just 1.8m in corporation tax last year on profits of 74m . Starbucks has already bowed to pressure and has revealed ...

Brand of the Year 2012: LAST CHANCE TO VOTE!

16 Nov 2012 | by Staff

'#takethestage' London 2012 Olympics push later than rival Nike to great acclaim. As part of the 100m tie ... through the acquisition of sports broadcast rights - including a 738m, three-year deal to secure Premier ... upward to 320m, while its marketing and an overhauled CRM programme, led by Peter Duffy, have sought ...

The Right Track

15 Nov 2012

the answer? By Daniel M Jackson...to some great music on an ad but don t bet the agency on it! Daniel M Jackson is the managing director ...

Brand manager of the week: Ruth Start

14 Nov 2012

of perfectly chilled Sauvignon Blanc. What's your favourite holiday destination? I'm lucky enough ... freebie? A branded mango. By the time it arrived on my desk it was squashed and mouldy and I'm ...

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