18 Dec 1997
| by DANNY ROGERS
GGT. It aims to establish itself as a major player in
the pounds 495m chocolate biscuit countline ...
has won the pounds 5m media planning and buying account for
food and soft drinks firm, the Princes ...
12 Dec 1997
| by LARRY BARKER
and very lovely they were too. I m
sure the defence was that they only ran north of the border ...
couple.
M s ITV work is a bit over the top. Shot and lit like a Levi s
film, it rather labours ...
of marketing Brief: Communicate that
sport is free on ITV
Agency: M Saatchi
Writer: Pete Cain
Art ...
11 Dec 1997
| by DANNY ROGERS
departure follows confusion over a review of the IWS s pounds 22m
advertising business, which seemed ...
reported to David Conners, global director of
operations, and was responsible for a pounds 22m marketing ...
Register, is believed to have included
M The account is not up for
repitch at this time , and confirmed ...
04 Dec 1997
| by ALI QASSIM
, in recent years, has been
modest. C&A is currently running a pounds 6m pan-European campaign
through music channel MTV in a bid to reach 16- to 24-year-olds.
The chain spent pounds 5.7m ...
28 Nov 1997
| by EMMA HALL
possibility of W m surprised that it s taken seven years, he said.
In that time, the Nike account had ...
28 Nov 1997
| by HARRIET GREEN
on pitch, but what he contributes to mankind, I m not
sure ...
Some suggest that, in the rush ...
27 Nov 1997
| by PATRICK BARRETT
Nike has made the surprise decision to award its pounds 9m UK
advertising account to US agency...Nike has made the surprise decision to award its pounds 9m UK
advertising account to US agency Wieden s seven-year hold on the business.
The decision comes as the company plans a co-ordinated global marketing
push next year to defend its lead in the lucrative sportswear market
against rivals ...
27 Nov 1997
| by DAVID SUMNER SMITH and PATRICK BARRETT
commissioning.
Eagle Star has appointed Brann Bristol to handle its pounds 1.5m life
assurance products ...
and own-label lemonade. The pounds 3m campaign, called
Clowns , through HHCL t
funny.
Standard Life has shortlisted WCRS and Edinburgh-based The Leith Agency
for its pounds 3m creative ...
27 Nov 1997
| by DANNY ROGERS
of Wallace and Gromit.
But if I had to come clean with the kids, I d have to admit that I m
turned ...