08 Dec 1995
| by JAY POND-JONES
, managing director
Brief: Reassert Sekonda s position as the UK s leading watch brand
Agency: M ...
01 Dec 1995
| by JIM DAVIES
approach that was
inspired by the music of the featured artists. Sometimes I think I m
just painting ...
m trying to interpret the message and hit a specific audience.
So far, he s worked ...
have absolutely no regrets about the Ray Gun bust-up? I m
busier than I ve ever been, he says ...
23 Nov 1995
pounds 30m annually, is run through
Leagas Delaney....pounds 30m annually, is run through
Leagas Delaney.
...
23 Nov 1995
| by BEN ABRAHAMS
cost pounds 4.4m to buy.
Using the rule of thumb that the value of editorial is four times that
of advertising, this translates to an astonishing pounds 17.6m worth of
promotion.
Such leverage ...
03 Nov 1995
| by RICHARD PHILLIPS
in advertising leads to people copying it -
which I m sure is what they ll say - let s make it a story about ...
11 Jan 1995
| by JULIAN LEE
s annual marketing budget is estimated to be pounds 2m.
The concept stores that were to herald ...