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Amazon launches Premium fashion store

increasing pressure to restructure its complex company structure that allowed Amazon.co.uk to pay just 1.8m in corporation tax last year on profits of 74m . Starbucks has already bowed to pressure and has revealed ...

Brand of the Year 2012: LAST CHANCE TO VOTE!

'#takethestage' London 2012 Olympics push later than rival Nike to great acclaim. As part of the 100m tie ... through the acquisition of sports broadcast rights - including a 738m, three-year deal to secure Premier ... upward to 320m, while its marketing and an overhauled CRM programme, led by Peter Duffy, have sought ...

The Right Track

the answer? By Daniel M Jackson...to some great music on an ad but don t bet the agency on it! Daniel M Jackson is the managing director ...

Brand manager of the week: Ruth Start

of perfectly chilled Sauvignon Blanc. What's your favourite holiday destination? I'm lucky enough ... freebie? A branded mango. By the time it arrived on my desk it was squashed and mouldy and I'm ...

Five lessons from Marketing's Next Generation of leaders

's country manager, promoted after managing a 7m budget. 2. Roles are diverse You need the correct ...

Power 100 Next Generation: Neil Potter, brand communications manager, Nike

the Champions League 'Glory is Ours' campaign, which started in the UK and went global. Brand passion : I'm ...

Think BR: Of mascara and make-believe

airbrushed or re-touched and features models who have not had cosmetic surgery. M S is featuring women ...

Reaching gay consumers: beyond the 'pink pound'

: money and insight. There's a pot of gold at the end of this rainbow. There are about 4m lesbian, gay ...

Branded Content: Watch before you buy

was watched by 7.36m viewers in the first eight weeks; 47% of these visitors were new to ASOS. Target ... 's social, it's commerce and it's entertainment all rolled into one.' The content reached 200m people ... Spencer's M S Home commerce-enabled iPad catalogue The M S Home app, which went live on 10 September ...

What brands should know about instant gratification

had been left untouched, saved for some, as yet undefined, moment, known only as 'best'. I'm ...

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