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Champions of Design: Agent Provocateur

25 Apr 2013

-equity firm 3i for 60m and being namechecked in an Adrian Mole novel, the brand manages to convince us ... more than 350m hits on YouTube. Agent Provocateur protested against the Iraq War through its Soho ... , the range will account for 50% of the company s annual turnover (which is currently 40m). Sector round ...

Champions of Design: Toms

03 Sep 2012

,000 pairs were distributed in South Africa. Since Toms' inception, more than 1m shoes have been given away ...

Brands must meet the retail challenge

29 Feb 2012 | by Lynsey Barber

structure, but renewed its focus on value for money. For Moss and MyWardrobe, m-commerce is the next step ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

12 Jul 2010 | by Steve Plimsoll

-million dollar TV campaign, but instead a social network strategy that aimed to engage with Starbucks 6m-plus Facebook fans and 1m Twitter followers. For Starbucks, read also Nike, Apple and McDonald s, the latter ... brands are leading the way, noticeably Dell, which has reportedly made more than $6m in revenue from its ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

12 Jul 2010 | by Graham Cooper

influential vloggers were targeted with a direct mail pack, resulting in more than 1m viewings ...

 

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