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2002 IPA EFFECTIVENESS AWARDS: BRONZE AWARD - BENADRYL

05 Dec 2002

by 24% year on year during peak months, and combined sales of both brands topped £7m for the first time ...

STOP PRESS: Johnson & Johnson moves media account

28 Nov 2002

Johnson Johnson has consolidated its £4m MSD Consumer Pharmaceuticals media account out

THE FIRST 100 YEARS OF JWT & UNILEVER 1902-2002: Private View 1900s

22 Nov 2002 | by LINDA KAPLAN THALER, CEO and chief creative officer of the Kaplan Thaler Group

, I'm delighted to say that none of the ads I was asked to review were done during my tenure at JWT...'s feet. I'm sure none of these ladies could ever have predicted that Pond's, first used to fight off ...

DIRECT: Dollond & Aitchison hands task to Target

14 Nov 2002 | by MARK KLEINMAN

. The retailer's competitors have a much stronger advertising presence, with Specsavers spending up to £20m on marketing and Vision Express around £6m. Dollond Aitchison's marketing budget is estimated to be in the region of £5m. ...

Agencies pitch for Lucozade Sport

01 Nov 2002 | by MARK SWENEY

, which uses O M as the lead agency in all markets that require an above-the-line agency. Grey Worldwide ... handled by O M. The review will come as a blow to O M. It is currently fighting to retain its £18 ... , Abbott Mead Vickers BBDO and Clemmow Hornby Inge. O M has lost a number of major UK-based accounts ...

Mother wins COI drugs awareness campaign

16 Oct 2002 | by Mark Kleinman,

and crime. Earlier this year, the government announced a £152m investment in the co-ordination of local ...

NEWS BRIEFS: Rennie launches Soft Chews

26 Sep 2002

brand revamp that also includes new packaging and a £2m TV campaign by Bates UK.

O&M drives Huggies' challenge to Pampers with Adventurers TV work

30 Aug 2002

Kimberly-Clark is mounting a fresh challenge to Procter Gamble's leadership of the disposable nappy market with new television advertising to launch its Huggies Adventurers brand.

Huggies nappies plans relaunch for Adventurers

08 Aug 2002

with a £5m ad campaign through Saatchi Saatchi, promoting their 'koala grip' and larger, more ...

CheethamBell JWT lands £10m Reckitt Benckiser business

02 Aug 2002

CheethamBell JWT has gained a £10 million billings windfall by being appointed to handle the Reckitt Benckiser healthcare range.

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