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Alfa Romeo places poster at 'lowest point on Earth'

; mso-bidi-language:#0400;} The 2m poster was lowered to the Mariana Trench, near ...

Michelin moves $43m US media from MediaCom to MEC

NEW YORK - Michelin has moved its estimated $43m US media planning and buying account from MediaCom...to be at "more aggressive" levels than its 2009 spend, according to a spokeswoman. Nielsen spent $43m ...

Publicis Groupe and Renault renew longstanding ad deal

to spend in the region of 700m ( 624m) on marketing worldwide. In late 2008 the Renault-Nissan 800m ...

Toyota Australia pulls online ad labelled 'incestuous'

, titled 'Clean Getaways', which won A$7,000, the boyfriend says: "I'm here to take Jennifer's virginity ... the daughter responds with: "I'm ready to blow." It ends with the daughter's boyfriend telling the father: "I ... media 4 ya - Gotta love it when the big boys get burnt!! If anyone is offended by this I'm truly sorry ...

ITV World Cup coverage to be sponsored by Hyundai and Lucozade

's Lucozade Sport. The sponsorship creative for both partners will be handled by M C Saatchi. ITV1's ...

Peugeot Citroen and Mitsubishi to join forces

in Peugeot. Earlier this year, Mitsubishi reported losses of more than $400m for the first half of 2009. ...

BMW calls creative pitch

, GSD M Idea City, to handle its global advertising account. The agency has been responsible ...

Ford first car brand to advertise on Mumsnet

, which attracts 2m unique monthly users, will have a significant influence on the results of next year ...

Nielsen data on advertising spend reveals how UK brands are responding to the recession

of biggest fallers, cutting its media budget by 28.6m (15%) for the period. All but two car manufacturers ...

Ex Procter & Gamble global media head Bernhard Glock joins media-barter firm Miroma

global expansion.' Since its launch in 2002, Miroma says it has handled more than 100m of advertising. ...

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