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Ford Fiesta's image update piques interest, but fails to tell viewers why to buy

The 'Fiesta 24-hour project' poses the question: 'What would you do if you had the Fiesta for 24 hours?' - something I'm sure we've all asked ourselves at some point. In the ad we discover what Rafael Rozendall, an artist (a fact we are told just in case you, like me or the 43 other people I polled ...

Reaching gay consumers: beyond the 'pink pound'

: money and insight. There's a pot of gold at the end of this rainbow. There are about 4m lesbian, gay ...

Death of the mass-market car brand

registered an EUR819m ( 661m) loss in the first six months of 2012, on top of 8000 job cuts, while Renault ... in Europe, in anticipation of a EUR1bn ( 808m) loss this year. Expert View: Dominic Chambers, Audi ... , an Audi or a Jaguar". I can't see people thinking, "Great, I am feeling a bit wealthier, I'm going to swap ...

Back to work: Top marketers at Ford, Sainsbury's, HTC forecast the final quarter

promise of our own-label ranges. - What is your mood, looking ahead to 2013? I'm a pretty ...

Volkswagen Polo ad lacks the creativity of its predecessors

= ( ) Currys/ PC World M C Saatchi/ Walker Media 34 6 ( ) Oral B 3D White Brilliance ... 25 6 ( ) ING Direct BMB/PHD 24 7 (17=) TalkTalk In-house/M ...

Adwatch (May 2) Top 20 recall: Audi

daringly different or even having a visual impact, but through powerful story-telling. I'm not watching a TV ad for a car; I'm watching a fairy tale. I half expect to see James Stewart walk in from the set ...

Sector Insight: Vehicle recovery

of vehicle-recovery market at current prices ( m) {"dataSourceUrl":"//docs.google.com/a/benontheweb.co.uk/spreadsheet/tq?key=0Aoq-fbohKJtSdEx3M01qbVFhTHpESTd2Q0tLeWVDbkE Cutbill is in his fifth year as AA marketing ... market, with an estimated 15m members and its own network of recovery vehicles. Its strong brand has ...

Sector Insight: Car retail

, it is predicted that there will be 1.73m new-car registrations in the UK, compared with 1.92m in 2011, and 7.13m used-car sales (6.55m in 2011). This would equate to a 5% increase in the total market over the next ...

Adwatch (Sept 21) - Top 20 recall: VW Golf Cabriolet goes deep

; then the (somewhat baffling) title 'The Golf among the cabriolets'. I'm not a car person, but I like this ad ... the daunting obstacles to purchase that the industry currently faces. I'm also not convinced ...

School Reports 2011: Krow Communications

The Nielsen Company billings 2010 37m The Nielsen Company billings 2009 36m Declared income 3.25m Total accounts at year end 14 Accounts won 5 (biggest: PayPal ...

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