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Think BR: Time for automotive brands to get back on course

was tumultuous for a number of reasons (he s currently suing Lotus for 6.7m over wrongful dismissal ...

Trading places: this week's people moves

director at AKQA in San Francisco, is set to join M C Saatchi's New York office in October as chief ... , has appointed former Marks Spencer (M S) top executive Susan Aubrey-Cound to the new role ...

CREATIVE STRATEGY: VW's Polo campaign goes from strength to strength

It couldn t help but jangle my emotions, as yes, I m a dad with a daughter (now grown up). And coincidentally, she sometimes drives the old family VW. It may be a Golf, not a Polo, but it is red! Very simply ... . Stay in safe hands says VW and I m not arguing. This latest execution of the Small but tough ...

CREATIVE STRATEGY: A sense of humour ... success, by Land Rover

. This is true for me even when I m a passenger in my brother s Range Rover as he tears around the dodgy back ...

Behind the IAB figures: Internet and TV benefit from recession

to perform strongly with growth of 8% year-on-year on a like-for-like basis to 2,346m, representing 57 ... to 751m a share of 18% (19% in 2009). Video spend by year Faster broadband has been ...

Matt Damon film delivers 1.4m impacts for Jaguar

was the most successful February of all time at the box office in the UK, with releases grossing 112.1m ...

CREATIVE STRATEGY: VW feels The Force

I m a Volkswagen loyalist, having driven Golfs for years. 'Star Wars' is such a favourite, my phone rings to the sound of R2D2, while the text alert is the 'Imperial March'. And cute kids will always get an "Aaaah" from this dad. Put all that in the blender and you have a commercial that I ll ...

Harry Potter helps BMW make 'cinema advertising history'

for the biggest three-day opening and the biggest single-day ticket sales total ever recorded. It made 18.2m over the three-day weekend, taking 5.9m on Friday, 6.6m on Saturday and 5.7m on Sunday. The latest Harry ... ,290,687.92 Guzaarish (Utv M.Pic) 171,027.00 37,081.35 171,027.00 552 ...

Infiniti launches pan-European drive for new model

new model Infiniti M....with Infiniti M by changing the exterior colour, interior trim combinations and wheels in high-quality 3D ... Europe interactive marketing manager Martin Jobin said: "The Infiniti M represents a landmark event ...

CREATIVE STRATEGY - Nissan shows that street cred doesn't come easy

the hallowed halls of Britain s most creative agencies have not been a stranger to what I m sure ...

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