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G4S head of PR defends media handling of Olympic crisis

13 Jul 2012 | by Matt Cartmell

The security firm has reportedly been paid 284m to provide up to 17,500 personnel for the 2012 Games, but on Wednesday it was forced to admit it would fall short of the target, forcing ministers to pull in thousands of military personnel. The media handling around the crisis has been described ...

Why PR professionals need to learn the language of the boardroom

04 Jul 2012 | by Kate Magee

is that I'm not leading with media as the solution,' says Foster. Increased literacy But in order ...

Will bad weather ruin brands' summer marketing plans? The Marketing Society Forum

20 Jun 2012

NO - CHRIS LEWIS, MARKETING CONSULTANT AND FORMER MARKETING DIRECTOR, WELLS YOUNG'S I think it was Groucho Marx who said: 'I'm leaving because the weather is too good. I hate London when it's not raining.' And that's the point. The weather is always terrible in Britain and it's the one thing, aside ...

Meet the no-collar workers

20 Jun 2012 | by Nicola Clark

frustrated when they are ignored in the workplace. Steve Martin (right), chief executive of M C Saatchi ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

12 Jun 2012 | by Alex Brownsell

for London (Agency: M C Saatchi) Highly Commended Bepanthen (Agency: JWT London) SOCIAL MEDIA ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

25 May 2012 | by Alan Mitchell

, the Smirnoff brand manager communicates with 1m people, twice a day - with instant feedback. 'When I was a ... , the brand manager's job remains remarkably similar to that outlined by McElroy in 1931. 'I'm surprised how ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ...

As J&J appoints a former salesman as its CEO, are sales people likely to trump marketers for the top job? The Marketing Society Forum

23 Mar 2012

. NO - CRAIG INGLIS, MARKETING DIRECTOR, JOHN LEWIS I'm not sure appointing a former salesman as chief ...

Ebiquity acquires Fairbrother Lenz Eley for up to £11m

12 Mar 2012 | by Daniel Farey-Jones

company Fairbrother Lenz Eley (FLE) for up to £11m, including an initial sum of £5m....% of the deferred consideration through its shares. Ebiquity has agreed a new 30m debt facility with Bank ... we estimate to be worth over 800m and growing. "The acquisition of FLE further strengthens our ...

Marketing Guru on... getting your brand metrics spot on

02 Mar 2012 | by Will Harris

Q: I've been asked to present on our core brand metrics - ones that will resonate with the board. One of these is brand preference, but I'm inclined to exclude it. As we know consumers can't really rationalise their choices, and preference is unlikely to be a valid measure, should I do so? A: For me ...

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