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Group M forecast: Olympic sponsorship lifts outlook for 2007

Adam Smith, Group M's futures director, says the WPP agency's outlook in its latest forecast...of marketing services remains zero-sum as telemarketing comes under pressure. This replaces Group M ... visit Group M's web site at groupm.com ...

Online ad spend: Internet establishes itself as a major advertising medium

growth across all formats. Display advertising increased 67.7% year on year to 162.1m or 33% of all ... substantial increase of 381%, totaling 27.5m for the first half of 2005. Search is a gateway to increased spend Paid-for search increased 72.8% year on year to 197.3m (40.2% of all ad spend) as marketers ...

Online ad spend: 2005 online advertising spend rockets towards £1.4 billion

.1%. Classifieds impact press Online classifieds saw a 62.4% increase year on year up from 161.4m in 2004 to 262.2m in 2005 - primarily driven by the automotive and recruitment sectors. The growth of online ... in 2005) and significantly greater than the consumer magazines ( 827.1m) and outdoor ( 896.8m ...

 

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