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Pass the sustainability baton and rebrand it 'sexy'

. Corporate brands are signing up to co-create the UK, China and India Dreams. M S, Unilever, Mars and Rapanui ...

Aon signs eight-year sponsorship deal with Manchester United

Insurance broker and human resources firm Aon has signed an eight-year deal worth a reported $240m...The company has been the club's shirt sponsor since 2009, but will be replaced by General Motors-owned car brand Chevrolet from 2014 as part of a record $559m ( 365m), seven-year deal . In an effort to retain links with Manchester United and its growing fanbase across Asia, the new deal will involve ...

Brands would be 'foolish' to expect economic recovery, warns Coca-Cola boss

Giving his president's address at ISBA's 25th Annual Conference in London earlier today, Woods described the previous 12 months as "tough" and said it would be "foolish" to plan for any improvement in the economy. He said: "I'm sensing a few more cautious notes of optimism of late, but it would be foolish ...

Big data without the human touch means big waste

. You can see where I'm going with this crude analogy to marketing. Data is fantastically powerful, when ... of the early days of digital: a real 'I'm not sure why I need it or what to do with it, but I want it and I ...

#aoty12: Contact Centre Agency of the Year - Firstsource

, Firstsource increased its revenues in the UK by 20% - from 78.3m in 2010 to 94m, with global revenues of 290m over the same period. It also expanded into the Republic of Ireland, where it now has two contact ... contact centres located in Middlesbrough, Belfast and Cardiff, following an investment of more than 3m ...

#aoty12: Contact Centre Agency of the Year - Best of the Rest

Star rewards programme. The system processes customer rewards earned in more than 1m transactions a ... seven years, it has diversified its business - of the 4.6m it is expected to turn over in 2012, less than 1m will come from its original partwork clients, while the business has grown an average of 16 ...

#aoty12: Branding Agency of the Year - Best of the Rest

with a strong graduate programme. With turnover up 36% on this time last year and 3.8m of account ... 60.5m toilet rolls sold. Design Bridge has a strong business growth story, with expansion ...

Trading Places: this week's people moves

and will be replaced by Jean-Louis Roch , who joins from the JWT Global Task Force. ( Campaign ) Lida , the M ...

Talent: Fortune favours the brave in the new marketing world

on investment. It is easy to go to an agency and say 'Here is a 3m budget, let's run around looking ...

Five lessons from Marketing's Next Generation of leaders

's country manager, promoted after managing a 7m budget. 2. Roles are diverse You need the correct ...

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