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UN World Food Programme 'no food diet' by Leagas Delaney

01 Dec 2005

The United Nations' World Food Programme is using a TV campaign to expose the fact that more than 850m people go hungry in the world, even though we produce more than we can eat. Leagas Delaney has ... by posting the question: "852m people live like this. Could you?" ...

EA 'Harry Potter and the Goblet of Fire' by Wieden & Kennedy Amsterdam

10 Nov 2005

, saying: "Never mind, I'm sure you'll soon master the Magic." ...

Orange 'dance' by Mother

18 Oct 2005

The latest ad for Orange forms part of a 13m campaign to take the brand message of "The Future's Bright" a step further. The TV ad features a middle-aged couple in their kitchen just finishing breakfast. Their actions appear to be carried out in a normal way, then become fluid and choreographed as they dance ...

Swatch 'shake the world' by Joshua

28 Sep 2005

Swatch gets in on the trend for flashmobbing in this new 60m global campaign centring on two of the biggest possible flashmob gatherings. In one 60-second ad, it poses the question that if everybody in Asia jumped at exactly the same time, what would the consequences in Europe be? A second spot makes ...

Archers Vea 'Relocation' by Mother

23 Aug 2005

Diageo's low-sugar ready-to-drink Archers Vea was launched earlier this year with a 4m marketing push. The brand has now made it to television with a campaign from Mother that shows the effects of the drink on the sugar cane farming industry. Taking the line that less sugar means less work for the men ...

BMW 1 Series by WCRS

10 Aug 2005

WCRS is relaunching the BMW 1 Series with a 3m campaign consisting of four spots which focus on individual features of the car: its iPod connection, keyless locks, automatic rain sensors and parking distance control. One of the 20-second ads features a woman walking along a rainy street. As she passes ...

Macleans 'star' by O&M

03 Aug 2005

Ogilvy Mather has produced three 10-second films for Macleans toothpaste that concentrate on the company's core message -- that Macleans gives you "healthy white teeth". The executions play with the notion that when people say the brand's name they naturally reveal their teeth. One execution shows...

Volkswagen Polo 'skydiver' by O&M Cape Town

03 Aug 2005

Volkswagen is throwing a man out of a plane without a parachute to demonstrate the comfort of its Polo in a new television ad. The spot sees a man flung from an airplane and freefalling 20,000 feet as he attempts to grab a parachute that is falling nearby. However, the man has a change of heart when...

 

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