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News Analysis: A change in direction for the COI

The COI is responsible for more than £15m in PR spend each year. After 62 years of handling...The framework review announced this week by the COI (News, p7) is the latest major change for the government body responsible for 15m of PR agency business each year. RELATED CHART : See a chart of the COI's key comms players and departments The non-ministerial department set up in 1946 to handle ...

MEDIA ANALYSIS: Spectator's unashamedly high-end sister magazine

on fleeing non-doms and a 10m Ferrari. 'It's unashamedly high-end stuff,' says French. 'Buying and selling ... -driven than news-driven, I'm afraid PR pitches for company stories will generally not find a very positive ...

ITV banks on VoD to hit its online target

ITV has set itself a tough target for its expanding online activities - to generate £150m in annual...big ask. ITV lifted online revenues by just 10m between 2006 and 2007 to 33m, and the division slid into a 12m loss. For the first quarter of 2008, online revenues were up just 1m year on year to 9m ... to be and adjusting, monitoring things every quarter. There is no single silver bullet that will take us to the 150m ...

NI seeks more efficient trading model

17m in 10 months, is training its efficiency- seeking missiles on the advertising department ...

Insiders' Guide - Moonshine Media

worldwide, including in the Sydney offices of McCann Erickson and M & C Saatchi, is the founder ...

Dilemma

to socialise with these people and, to be honest, I'm not sure what I have in common with them anyway. I am ...

The fall of media's iron curtain

, said: "I'm hoping the lack of attendance on the part of both creative and media agencies is not a ...

Media Perspective: Will WPP's Yahoo! deal deliver any real benefit to clients?

will be open to Group M clients and also to third-party users. It will essentially involve selling online ... to do with 24/7, which it acquired for $649 million a year ago, but also because it sees its Group M arm ... similarities to Publicis' recent tie-up with Google, in that it will provide Group M clients with potentially ...

Opinion: Perspective - Advertising can't take blame for environmental ills

to the obesity debate. With M&C Saatchi and Manning Gottlieb OMD already on board for the £75 million ... you fat and it won't make you thin." So M&C might be celebrating its win, but the challenge ...

Close-Up: Live issue - Was it alright on the night at the D&AD Awards?

phrase "you can't please all of the people all of the time" might have been written for D&AD. And I'm ...

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