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Can cinema successfully lead the advertising schedule?

23 Jul 2008 | by Tim Butler

the branding in its various formats was in excess of 3.6m cinema goers in Vue cinemas over the six-week build ... Claire and Glamour, achieved 17m impressions. Almost 3m women were told about the event through press ...

Crystal ball gazing

14 Jan 2008 | by Ardi Kolah

Tis the season of predictions. And as marketers we re desperately keen to be one step ahead of our competitors so early in the game. Making plans is an essential part of what we need to do but it s getting much more difficult to put plans together given the turbulence in the economy. I m no futurologist ...

 

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